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Where Social Entrepreneurship and Venture Capital Meet

A New Shopping Model, Just in Time for Black Friday

November 25th, 2009 · View Comments · VC, tech

Have you ever needed to buy something that you can’t get cheaply on Amazon or another online retailer, or just needed to purchase something quickly without having to wait for it to ship? Of course you have. It’s the way that shopping worked before the online era!

But now that you’ve gotten used to comparison shopping online, the reality of how clueless you are price-wise when shopping at brick-and-mortar stores really sets in. Many times, it’s difficult to obtain prices, and even when you can, you still have to fumble through multiple catalogs or call the store directly for the latest price. Calling 20 stores just to do some price-checking is a complete waste of time, right?

Jack Abraham, a 2008 graduate of Penn’s Wharton undergraduate program, thought so too, leading him to create Milo.com. “Abraham said he started the site out of frustration. ‘I do the majority of my shopping locally, and it’s hard to figure out what’s available without driving to the stores or calling them.’”

Now, you can check prices at some 42,000 stores across the United States, and also get descriptions, reviews, and information about whether or not a certain item is currently in stock. Just in time for Black Friday!

For more info, go to the New York Times article, which covered Milo.com’s fundraising announcement from Tuesday. Milo.com raised $4 million in Series A funding from True Ventures, as well as notable angels such as Ron Conway. And of course, start checking out Milo.com to make your shopping easier.

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