Quantcast

SocentVC

Where Social Entrepreneurship and Venture Capital Meet

Hunch, a Game (And Tool) for Decision-Making

December 9th, 2009 · View Comments · tech

Hunch.comIn college, I really enjoyed statistics courses. Why? Of particular interest to me was regression analysis, since I found the the ability to draw connections between two often seemingly unrelated variables to be fascinating.

It’s not surprising, then, that a start-up focused on powering decision-making by taking advantage of the insights of correlation is one I’ve been visiting regularly over the past few months. This start-up, Hunch.com, essentially seeks to help you make decisions based on taking “quizzes” for specific questions that you are interested in, such as “Which NY Times Bestseller Should I Read?

In the case of the NY Times Bestseller quiz, Hunch will see how strongly your specific answers or combination of answers correlates with the preferences of those who gave the same answers to the quiz questions as you did. Some of the questions may seem completely unrelated to book-reading, such as “Do you have any close friends who are gay or lesbian?” but if you think about it, the answers to questions like this may strongly related to certain backgrounds or education levels, which are in turn correlated with the choices of certain books.

If the quiz is brand new, or if Hunch does not know much about you (because you haven’t “taught” Hunch by answering questions about yourself), then answers might not be accurate, but the greater the number of questions you and other Hunch users answer, the “smarter” Hunch gets.

Try it out below! I think you’ll find it to be an interesting 5-minute diversion in your work or school day!

Powered by Hunch.com

Bookmark and Share

Tags:

  • samh
    ...So I continued to answer a few more questions on the website... some of the questions are BS. Is today your birthday? No. Hunch got it right... doh.
  • That's similar to what writers in the creative industry do when they gather materials for character development - they observe the subject, of the way they dress, things they possess and choices they make, and based on all the observation, begin to analyze and interpret them with the writers' creativity. For the way one dresses and behaves already tells a lot of the kind of person one is. Observing and picking up details are as important as analyzing them.

    Perhaps marketing is a good field for creative writers to break into the business world...
blog comments powered by Disqus