Yes, it will be algorithm driven. One of the major value propositions that companies like Pandora, Hunch, Amazon, and NetFlix provide is relevant recommendations. They are all based on algorithms meant to accurately predict good matches (by good, I mean relevant and appropriate) for the end-user. They aren't always perfect, but they are infinitely more useful than the generic, hand-picked lists you find on most gift recommendation sites.

We won't be completely relying on algorithms though… so stay tuned!