Comments on: Super Bowl Commercial Fail http://www.socentvc.com/2010/02/super-bowl-commercial-fail/ Where Social Entrepreneurship and Venture Capital Meet Fri, 27 Aug 2010 19:32:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: maria http://www.socentvc.com/2010/02/super-bowl-commercial-fail/comment-page-1/#comment-89 maria Thu, 11 Feb 2010 06:18:14 +0000 http://www.socentvc.com/?p=1025#comment-89 How did you not like Google's commercial?!?!? It was SOOO good! How did you not like Google's commercial?!?!? It was SOOO good!

]]> By: Mark http://www.socentvc.com/2010/02/super-bowl-commercial-fail/comment-page-1/#comment-88 Mark Wed, 10 Feb 2010 10:19:30 +0000 http://www.socentvc.com/?p=1025#comment-88 Integration across both mediums is definitely a good thought. <br><br>And the "appropriateness" of drink commercials with the Super Bowl (as well as those with "manly man" themes) is undoubtable. I have to concur with you on that one.<br><br>I guess not all companies have that natural fit, though, and maybe they are they comprise the remainder of the unfilled slots from Sunday. Would be interesting to take a look at historical trends of Super Bowl commercials ever since they really became a phenomenon. When did that happen, by the way? Integration across both mediums is definitely a good thought.

And the “appropriateness” of drink commercials with the Super Bowl (as well as those with “manly man” themes) is undoubtable. I have to concur with you on that one.

I guess not all companies have that natural fit, though, and maybe they are they comprise the remainder of the unfilled slots from Sunday. Would be interesting to take a look at historical trends of Super Bowl commercials ever since they really became a phenomenon. When did that happen, by the way?

]]> By: aaron http://www.socentvc.com/2010/02/super-bowl-commercial-fail/comment-page-1/#comment-87 aaron Wed, 10 Feb 2010 10:01:58 +0000 http://www.socentvc.com/?p=1025#comment-87 lol @ the vid.<br><br>Agreed presence in social media is huge - but from a personal experience standpoint, there's something about soft drink video commercials during a sports event (and beer commercials, for that matter) that just kind of works for me, psychologically...<br><br>The other question is, did Coke really forgo its social media presence? I get that Pepsi is first mover here, but given how deep both these companies' pockets are and how much free cash flow they generate each year, I really feel Pepsi could have put some money into Super Bowl advertising and not diluted its overall Ad-ROI by much. Someone also made the point that Pepsi could've used the Super Bowl spots to promote its social media campaign, which I think would've been a good way of integrating across channels. lol @ the vid.

Agreed presence in social media is huge – but from a personal experience standpoint, there's something about soft drink video commercials during a sports event (and beer commercials, for that matter) that just kind of works for me, psychologically…

The other question is, did Coke really forgo its social media presence? I get that Pepsi is first mover here, but given how deep both these companies' pockets are and how much free cash flow they generate each year, I really feel Pepsi could have put some money into Super Bowl advertising and not diluted its overall Ad-ROI by much. Someone also made the point that Pepsi could've used the Super Bowl spots to promote its social media campaign, which I think would've been a good way of integrating across channels.

]]> By: Mark http://www.socentvc.com/2010/02/super-bowl-commercial-fail/comment-page-1/#comment-86 Mark Wed, 10 Feb 2010 06:23:57 +0000 http://www.socentvc.com/?p=1025#comment-86 Fair point, Aaron. I don't think anybody is doubting the effectiveness of traditional advertising at all. And for sure, there have never been as many eyeballs on a primetime broadcast as the 106.5 million for Super Bowl XLIV. However, I think the idea is that ROI is higher for social media than for a commercial. Perhaps Coke will benefit from its Super Bowl expenditures, but at what opportunity cost, in terms of foregone social media presence?<br><br>Here's another Google parody, aptly titled "Parisian Oops."<br><a href="http://www.ucbcomedy.com/videos/play/5743" rel="nofollow">http://www.ucbcomedy.com/videos/play/5743</a> Fair point, Aaron. I don't think anybody is doubting the effectiveness of traditional advertising at all. And for sure, there have never been as many eyeballs on a primetime broadcast as the 106.5 million for Super Bowl XLIV. However, I think the idea is that ROI is higher for social media than for a commercial. Perhaps Coke will benefit from its Super Bowl expenditures, but at what opportunity cost, in terms of foregone social media presence?

Here's another Google parody, aptly titled “Parisian Oops.”
http://www.ucbcomedy.com/videos/play/5743

]]> By: aaron http://www.socentvc.com/2010/02/super-bowl-commercial-fail/comment-page-1/#comment-85 aaron Wed, 10 Feb 2010 06:12:40 +0000 http://www.socentvc.com/?p=1025#comment-85 not sure this was the right move by pepsi... when else are you going to capture that many eyeballs in one sitting? maybe on a cost/viewer metric it doesn't make sense vs. social media, but i must say, my consumption of coke has gone from 0.01 cans/wk to 2 cans/wk since watching the super bowl. something they did must have worked... or i've just had a need for caffeine lately.<br><br>also, the tiger google parody was pretty good: <a href="http://www.youtube.com/watch?v=qcZ-arbR0EE" rel="nofollow">http://www.youtube.com/watch?v=qcZ-arbR0EE</a> not sure this was the right move by pepsi… when else are you going to capture that many eyeballs in one sitting? maybe on a cost/viewer metric it doesn't make sense vs. social media, but i must say, my consumption of coke has gone from 0.01 cans/wk to 2 cans/wk since watching the super bowl. something they did must have worked… or i've just had a need for caffeine lately.

also, the tiger google parody was pretty good: http://www.youtube.com/watch?v=qcZ-arbR0EE

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