Where Social Entrepreneurship and Venture Capital Meet

Eyeglasses for the Poor

March 11th, 2011 · 1 Comment · socent

VisionSpring, a social enterprise that has been featured on SocentVC previously, just announced a new $250,000 fundraising campaign called “$4 Eyeglasses for the Poor,” with a specific focus on expanding VisionSpring’s outreach to areas of high need in India.

What kind of impact can you expect to see from this work? Founder Jordan Kassalow explains, “This project will restore the sight of 65,000 people & generate nearly $15 million in economic impact. Customers that use VisionSpring eyeglasses experience a 35% increase in productivity which can result in a 20% increase in monthly income.”

This fundraiser is also noteworthy because VisionSpring has entered into a partnership with Ray-Ban to provide incentives to donors. All individuals who donate $160 or more to this campaign will also receive a free pair of the legendary Wayfarer sunglasses. Props to Ray-Ban for supporting the work of organizations like VisionSpring!

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  • sir_blogsalot

    Now that's taking discount sunglasses to the next level. On a serious note, this looks like an admirable bit of social responsibility on the part of the company.